Superheroes took the media and popular opinion by storm. Movie stars, musicians, politicians, and sports stars, were not nearly as impressive compared to people who could fly or lift trucks. A swarm of media and public attention quickly surrounded them and has been present ever since.

Comic books in this world publish fact not fiction. Movies are constantly made about superheroes. Superhero tabloids frequent grocery store shelves, while fact books and biographies fill the bookstores.

Superhero/Villain battles are greatly feared by property owners and eagerly anticipated by curiousity seekers and fans. People rarely realize that superhumans can and do get hurt and even die in these battles. Most, either consciously or uconsciously, see them as immortal, almost godlike beings. Hence their popularity. Yet this opinion is also a source for great resentment.

Both "Hero Envy" and "Hero Hatred" are common psychological conditions that mental health care professionals must deal with every day. Fear, mixed with resentment adds fuel to the fire of anti-meta and anti-hero campaigns, which are growing more common. Prejudice and hatred for metahumans is as common as bigotry against minorities. It is often mindless and uninformed as well.

Both because some people think of superheroes as "larger than life," and others hate and resent them, when heroes fail the public is quick to turn on them. If innocents are harmed or killed because of their activities, heroes find the press and the people to be greater adversaries than any supervillain.

Societal changes were particularly obvious in the United States, where most of the individuals have surfaced than any other nation. Some have suggested that America has more than her fair share of these entities due to the popularity of superheroic exploits in the media. Superhumans seem to draw toward each other like magnets. Perhaps something in the superhuman psyche craves the company of others with powers-as allies and enemies both.